LCD System Display in Japan Emits Scents to Attract Customers

By Mariella on Tuesday, July 29th, 2008 comments

At the Scent-emitting LCD in Tokyo Station, strange scents might be invading your nostrils that would make you want to stop in your tracks and take a detour.

Like the song of the sirens in Greek mythology which enticed sailors to jump into the sea and meet their own death, this "Scent-emitting LCD Display System" by Recruit Co Ltd entices innocent bypassers into spending their hard-earned money. The system which curiously looks like an old arcade game system delivers advertising restaurants and cafes in Tokyo. Basically, the system with a 42-inch LCD gives off smells to attract people like flies and get them to take coupon books which could be used in the venues advertised. Would you be roped in by such an advertising campaign?

via